Monday, April 1, 2013

Sports - The Perfect Business

Name an industry that gets free advertising every day in every newspaper in the country still think here's another suggestion - with a website, radio shows, TV shows and entire cable channels dedicated to talking about They and their products;? Give Up, The answer is sports.

What a huge industry. Every morning, Team Jerry Jones written "articles about it. Free color pictures on the front page to promote their brand. Radio talk shows long only for products for hours on end.
More than 30 million people play fantasy sports. The average fantasy sports player lasts about $ 110 per year on their fantasy team, and the "bragging rights" in particular. Some of us remember back in the 1990s, when people played "rotisserie league."
Today, ESPN, Yahoo, Sports Illustrated, CBS Sportsline and others who manage very sophisticated electronic system for championships and getting information about your team, the players and the league table.They make a fortune on advertising, because they have a market of 18 to 50 year old men who get more than $ 50,000 per year, learn and spend more than two hours per week in the game, reading display messages to friends in sportswear. Lead the fantasy sports because the game is so popular because we loved the sport and fantasy games.
In 2004, CBS and Fox network moved a total of $ 8 billion on NFL games for six years. In 1999 he was transferred to CBS 6 billion spent on the Rights of the NCAA basketball tournament for 11 years. In 2006, Fox and TBS signed a combined $ 3 billion settlement with some MLB games a week and the season aired. In 2001, the NBA signed 6 years $ 3,4 billion deal with Time Warner. Why spend billions of dollars on sporting events? Love sports, make money, to fill the love.
You get the idea. Sport is part of our lives. We have an insatiable appetite for the sport. We connect emotionally players and teams. They are our role models. The whole city shut down when you. League game or victory parade Companies invest millions and billions of dollars over the sports media because they can get a return on investment.
Sports Marketing - Tiger Woods, Lebron James, Michael Jordan and countless others are not only great talent, but the stars of carefully crafted marketing plans. Marketing plan to build their profile, aligned interest in the fan base, and it expanded the fan base. This does not happen just because Tiger is a great person. It is because of them. Millions of dollars creating the image, the right words, the right message and the right media company - invested thousands of hours in this marketing plan.
There is a larger point here - the company's success in the sport with our feelings and our lives in a way that no other company that developed.
Marketing 101 - If we read countless books on sales and marketing expenses, we have learned that the best way to sell a person to use the feelings of that person. The ability to create emotional bonds and buyers for your product is priceless. We all remember the tire ad where the baby giggling over the wheel Saturday and looks beautiful. With white walls radials buy - buy protection for your children. No price is too steep for them.
Would not it be great if we could create that kind of feeling? For a furniture store locations in talk radio propel beds, couches and tables. Well, for China cabinet in the same way that they can excited about football very difficult - do and never will. The only hit things, our minds are like sports politics and religion. If you are too fast for the controversial businessman.
To resell our emotions. Greater the emotional connection people have a product, the better for us. But not all of us are not successful in developing Joe Public sentiment measure our business idea as an NFL or tire manufacturer. You have a huge advantage and deeper pockets than the rest of us.
What to do in a shop How people love your product as the Pittsburgh Steelers?;
Sorry, put it this way, but can not. But on the bright side, if you can not beat them join.
Sale Sports - Sports affiliate offers a huge plus. Have developed an emotional atmosphere, the deep-rooted and long-lasting. No need to try to develop a positive feel to it. ESPN job done for us. All you have to do is find a way to get into sport-related business to benefit from the promise.
Most of us do not sit around € 700 million to buy the next NFL franchise comes up for sale. We reach for something hanging from the bottom. Consider some business model that allows you to get the use of sports machines with fewer barriers to entry.
Tickets - The secondary market for sports tickets are $ 10 billion a year business. Many people read will say, "ticket scalping." To tell them to buy a limited supply of a product and sell it on the open market to the highest bidder. As different from buying and selling a home? If we have the same moral indignation reseller of tickets and they fin Carlton Sheet Burger house mirror.
Each ticket will not have a significant economic value. Yet separated the wheat from the Chaffe. You should also know where to sell our wheat, figuratively speaking. There are many places that offer quality education, as you venture into this market. Teach for beginner or intermediate secondary market tickets and keep them from making costly mistakes, and make profitable opportunities. Find something that gives you. It is not just a "how to" manual, but also provides you with information about an animation pass date presale ticketing code base and important matter. The cost of the course is usually recovered within a few trades.
Sports Memorabilia - While we can not find the drivers for the best way to break into this business, there are some well-known approach to sports collectors who can help you. Send balls, jerseys, pictures will be asked to sign a sports star. If you include a self-addressed return package yourself, go the time signature player and send it back to the top.
Among several examples on eBay for sports memorabilia include:
Mariano Rivera Signed Baseball $ 230Mariano Rivera Signed Photo $ 70Chris Carpenter Signature Plate $ 139Ben Roethlisberger Signed Football $ 325David Carr Signed Football $ 225
Not bad for a return on investment of a ball and some shipping. Start listings on eBay and you're ready to run.
For market research, is all you need to do on eBay and look at some places.

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